Sahar leads the strategy, policy and research work for Everyone TV.
She is responsible for developing the future strategic direction for the company, to ensure it delivers on its vision.
Recently she was the Head of Commercial Strategy at the BBC, where she spent five years and worked across television commissioning, production, and routes-to-market strategies for the group.
Sahar has also worked in strategy consulting for over five years, in the UK and the Middle East, covering a vast array of strategic projects for private and public clients in multiple sectors.
Sahar holds an MBA from INSEAD and a Bachelor of Engineering degree from the American University of Beirut. She also volunteers as Strategy Director on the Board of Impact Lebanon, a non-profit organisation connecting the Lebanese diaspora.