Amy is responsible for Everyone TV’s brand strategy and identity. She ensures our vision: ‘to drive the future of free-to-air (FTA) TV, by providing engaging experiences that keep viewers coming back for more’, is clear and compelling, for staff and for our industry. She is also the marketing lead for Freesat, helping to drive awareness, understanding and uptake of our FTA and G3 set top box proposition.
Amy’s career spans some of the UK’s biggest brands – including BT, Samsung, British Gas and Sky – bringing a wealth of expertise to Everyone TV.
With a background at creative agencies, Amy went on to launch BT Vision in 2007 and was instrumental in hitting the 10m subscriber target at Sky in 2010. She has held multiple roles across Direct Marketing, Strategy & Planning and Brand; a fully-rounded skillset that has been key to her success as a growth marketer.