Together with Carl Pfeiffer, Sarah sets the strategy and direction for Everyone TV's customer-facing propositions, including Freeview Play and Freesat. They lead the Product and Operations teams and ensure that Everyone TV brings the best possible free-to-air TV experience to viewers while delivering value for content providers and other partners.
Previously Sarah worked at Channel 4 for over 15 years. During this time she was at the forefront of its digital transformation, as one of the original team that developed and launched it's ground-breaking video-on-demand service, 4oD – and more recently, as Head of Product, responsible for the functionality and UX of All 4 across all platforms and devices.
Sarah has also worked in business development and strategy at ITV, and at internet start-up Webrewards. She began her career at the management consulting firm McKinsey.