Carl Pfeiffer
As the Chief Advisor, Carl plays a key role in bringing cross-company workstreams together to enhance Everyone TV’s understanding of its viewers and further explore opportunities to innovate products and commercial models. This work builds on the successful launch of Freely, in which Carl played a key role, spending three years as joint Chief Product Officer (alongside Sarah Milton).
Prior to Everyone TV, Carl worked at Channel 4, where he led the team which negotiated and managed commercial partnerships with distribution platforms across the free-to-air and pay-TV sectors. He was also a member of the YouView board for over five years.
Carl's previous experience includes a range of commercial, strategy and proposition roles at UKTV and Sky. He began his career in marketing at Barclays Bank.