David Abraham

David is CEO and co-founder of creative business Wonderhood Studios and a former chief executive of Channel 4 and UKTV.

He joined Channel 4 in 2010 and is credited with leading the teams that overhauled Channel 4’s creative output post Big Brother, growing the broadcaster’s revenues and pioneering an innovative viewer engagement strategy driven by audience data and insights.

Wonderhood Studios was launched in 2018 and is introducing a new model as a producer of high-quality TV and film (working with leading channels and platforms) adjacent a data insight-led communications agency (working with leading brands).

He joined Channel 4 from UKTV where, as CEO he masterminded the launch of the hugely successful Dave channel. Previously he worked at Discovery Networks USA where he led the revival of cable channel TLC as its President and GM. Before entering broadcasting in 2001, David worked in advertising, co-founding the innovative creative agency St Luke’s in 1995.