New Freely smart TVs with Roku operating system to launch this summer
LONDON — Wednesday 11 June 2025: Today, Everyone TV, the organisation behind free streaming platform Freely and the evolution of free TV in the UK, announces a major deal with global streaming company Roku.
In another significant step forward for Freely’s expansion, the free streaming platform – backed by the BBC, ITV, Channel 4 and 5 – will now become available on the next generation of smart TVs powered by the Roku operating system. From this June, Freely will be integrated into new smart TVs using the Roku operating system, becoming the default TV Guide on additional Sharp, JVC, and METZ models, and introducing Polaroid TVs with Freely for the first time.
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico*, reaching over 90 million households worldwide. Since launching in the UK in 2012, Roku TV models and streaming players, powered by Roku’s award-winning operating system, have become available at all major retailers online and across the country.
The latest deal with Roku further expands the line-up of smart TV partners and operating system providers offering Freely, the free streaming platform that brings together live and on demand shows from the UK’s biggest broadcasters all in one place. Roku powered TVs will join the list of Freely partners including Amazon Fire TVs, Bush, Hisense, JVC, METZ, Panasonic, Philips, Sharp, TCL, Titan OS, TiVo, Toshiba, and VIDAA.
Freely launched in April 2024 and offers viewers more on demand content than any streaming service in the UK, giving viewers access to 97% of the nation’s favourite shows, all in one place.*
The new partnership will bring Freely together with the Roku experience, both known for their simplicity, ease of use, and advanced features including personalised content discovery tools making it easier for viewers to find the TV shows and movies they love, including live and on demand content from Freely.
Jonathan Thompson, CEO, Everyone TV, said: “Offering Freely on the Roku operating system is a major milestone for us, as we continue to expand reach for the free streaming platform. We’re delighted that as a huge global player, Roku has recognised the importance of easy and seamless access to public service broadcast content for UK audiences and I look forward to seeing Freely smart TVs with Roku in market this summer.”
Richard Halton, UK Country Manager, Roku, said: “Roku believes that all TV will be streamed. We are excited to partner with Freely and continue our collaboration with UK broadcasters. Together we will bring the best content discovery experience to viewers across the UK. We look forward to unveiling our new Roku TV models with Freely built-in, which will be available from UK retailers this summer.”
Freely is available on a wide range of new smart TVs. Freely TVs are available in stores across the UK and online at all major retailers.
Roku TV models with Freely will be available from this month starting with Sharp, Polaroid, and METZ.
Notes to Editors
*By hours streamed (Hypothesis Group: Dec 2024)
*BARB (Sept 2024 – Jan 2025)
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