Be the first to watch Freely’s fresh new ad ‘This, That’ HERE or below.
Wednesday 1st October, 2025: Freely, the new streaming platform backed by the BBC, ITV, Channel 4 and 5, has today released an exciting new TV advertising campaign titled ‘This, That.’.
The new content-led 30 second TV advert forms part of Freely’s newest content campaign and will hit TV screens up and down the country from today.
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Part of a multi-channel campaign, the ad spotlights an amazing line-up of shows scheduled this Autumn- from Claudia Winkleman in The Traitors to Olivia Atwood’s Bad Boyfriends and a-list stars from the top dramas including Stephen Graham, Paapa Essiedu, Rose Ayling-Ellis, David Tennant, James Norton and more – demonstrating free-to-air TV is better than ever. Why part with hard-earned pounds, when British audiences can find their favourite home-grown stars and award-winning programming all right here, on Freely.
This, That. comes hot on the heels of Freely recently celebrating its first year in market, with over half a million weekly users and an independent forecast to be the largest TV device platform in the UK within the next five years.
Freely brings British audiences the nation’s top entertainment, with 97% of the most-watched shows available on the platform and more on demand shows than any streaming service in the UK, including Netflix, Disney+ and Prime.
Amy Rowcliffe, Marketing Director for Freely is available for interview.
“After a fantastic first year, we’ve created ‘This, That.’ to celebrate the amazing shows and incredible talent that make free-to-air TV so loved. From hit series like The Great British Bake Off, to standout dramas such as The Hack, live sport like the Women’s Euros, and star-studded favourites including Strictly Come Dancing – all the brilliance of free British TV is now all in one place on Freely. With high quality programming and premium innovative features, it’s the best of British TV brought together and made incredibly easy to watch – and that’s exactly what our new campaign celebrates.” says Amy Rowcliffe.
Everyone TV is the owner and operator of free TV platforms in the UK, including Freeview, Freesat and now Freely, working to secure the future of free TV in the streaming age. The fresh ad campaign is unveiled in partnership with Everyone TV's shareholders, the BBC, ITV, Channel 4 and 5, and was developed exclusively with creative agency Ratchet.
